From France: 'Baby Bay' for Evian by BETC
This isn't cute anymore, people. It's just weird. The babies have jumped the shark, and Ad Nut kept wishing that the shark would itself jump out of the water and devour the creepy little CGI monstrosities. At least then the brand could move on and stop doing this to us.
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In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
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