Staff Reporters
May 18, 2018

The 100 most reputable companies in China

TOP OF THE CHARTS: The domestic reputation of Chinese and multi-national brands is almost on par in the market, with Huawei and Intel leading respectively.

The 100 most reputable companies in China

The reputation of Chinese and multi-national companies in the domestic market is almost on par, though younger consumer segments support multi-nationals more, according to the 2018 China RepTrak 100 report by Reputation Institute where Intel scored 73.6 and Huawei's marks were 72.5.

The report measures seven dimensions of reputation to determine a brand’s score: products/services, innovation, workplace, governance, citizenship, leadership, and financial performance.

Here are the most reputed Chinese brands in China:

Compared to last year, reputation drivers in China are now more dependent on products/services and leadership, which together form 32.8% of a Chinese brand's entire reputation. 

As for multinationals, they should focus on financial performance, according to the report. MNCs must show the Chinese general public that they are financially-successful companies, to enhance their reputations.

Here are the most reputed multi-national brands in China:

 

Source:
Campaign China

Related Articles

Just Published

1 day ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

2 days ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

2 days ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

2 days ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.