Tech Talk: Muzaara, Narratrs and Oracle

Muzaara to launch in 2017

Ecommerce advertising platform Muzaara will be launching in January 2017, positioned as an automated marketing platform developed to work in synergy with Google Shopping and Facebook.

The platform boasts an intelligent algorithm technology, which utilises data gleaned through consumer interaction with online advertisements to optimise online marketing campaigns.

Aimed at small to medium-sized businesses, it currently counts TonerMasters, BelleFever, DC Cameras & Optics, and Gadgets Boutique as clients. They also have a partnership with Commission Factory to roll out to all 300 of their clients.

Neil Thomas, CEO, Muzaara:

The world of online marketing moves at a lightning pace, and sometimes, new technology changes the game completely. There’s an incredible amount of information out there, and it takes a serious amount of time and expertise to analyse effectively—and that costs businesses spectacular amounts of money in labour costs. And in fact, what we realised is that often, even with a great deal of investment, advertising campaigns were performing way below their potential. That’s where Muzaara steps in.

Narratrs to amplify micro-influencer marketing

One9Social has launched Narratrs, an on-demand, self-serve platform that connects brands and agencies with an Asian community of more than 5,000 social media micro-influencers.

It is intended to offer a fast and easy, one-stop online resource to create and manage micro-influencer marketing campaigns at scale, with speed and efficiency. Providing brands with “influence on tap”, enabling them to activate crowds of micro-influencers to tell brand stories overnight through “unique and authentic social signals”.

Brands and agencies can login to the platform to post campaign briefs. The community will be notified and can choose to participate in a campaign by creating and distributing creative visual content, including text, photos, and videos. The platform manages campaigns from brief to content management, performance reporting and payment to micro-influencers.

Campaigns have already been executed for brands and agencies including Microsoft, Yahoo!, Opel, Neutrogena, Acuvue, Montblanc, Häagen-Dazs, Visa, Guinness, Coach, Starcom, Universal McCann, BBDO, UM and APB.

Laurent Verrier, co-founder of One9Social:

After many months of hard work, we are delighted to have formally launched Narratrs. While still learning, the many campaigns we ran on the platform demonstrate fantastic operational efficiency gains and solid marketing ROI. A recent US$25,000 campaign on Instagram & Facebook across Singapore & Malaysia generated 374 pieces of photo content, with 3.28 million reach and 75,000 engagements in five days from brief to campaign report. Our community of Narratrs continues to grow and we welcome any brand and agency on the platform willing to maximise their creative and amplification skills.

Oracle beefs up content tools for B2B marketers

Oracle has added enhancements to the marketing automation and content marketing capabilities within the Oracle Marketing Cloud intended to simplify digital marketing and deliver a truly personalized cross-channel customer experience.

The new enhancements to Oracle Eloqua and Oracle Content Marketing enable marketers to:

• Find, track and share content across the organization: The new Content Portal allows cross-functional sales and marketing teams to find and utilize the right content at the right time using search criteria including Sales Stage, Buyer Persona, Content Type and custom fields. Individual users can subscribe to content that is relevant for them which then triggers automated notifications as soon as new content assets become available.

• Improve speed to lead and data normalisation: The new Program Canvas lets marketers quickly set up data transformations and data normalization workflows. A new Listener Framework makes the data workflows dramatically faster and more responsive by listening to lead scoring models, forms and new contact creation events to give marketers the ability to be more responsive to critical prospect behaviours. In addition, application integration capabilities significantly reduce the number of workflow steps necessary to manage and maintain data, improving speed to lead while keeping databases maintained.

• Streamline and simplify responsive content creation: Slated for planned release in early 2017, the new Responsive Content Editor helps marketers make content more meaningful and responsive by removing technical roadblocks.