TBWA\Singapore appoints creative group head

Sim has more than two decades of experience in the advertising industry, most recently working as senior art director at Lowe Malaysia on accounts for Johnson & Johnson and Kidzcare.

In his new role, he will manage creative output for the agency’s key clients, including the global Singapore Airlines business and Eveready.

Mel Du Toit, creative director at TBWA\Singapore, said, “Kevin is ideas driven and media neutral, two key attributes that are hard to find in the industry today. He is one of Malaysia’s top art directors, so it’s great to have him on the other side of the Johor Strait.”