Staff Reporter
Nov 22, 2017

Taiwan flaunts new event series, networking opportunities

Groundbreaking event formats bolster Taiwan's business events reputation

Taiwan flaunts new event series, networking opportunities

Taiwan is renowned for breathtaking scenery, diverse culture, local delicacies, a wealth of incentive tour options, top-tier event infrastructure and outstanding MICE services.

 

Putting the goods on display

On the back of these assets, MEET TAIWAN (Taiwan's MICE promotions program) is holding a series of roadshows in the Philippines, Singapore, Vietnam, Malaysia, Indonesia, Japan, South Korea and France, putting on display the facilities and services that Taiwan has to offer.

Delegates at these events included representatives from travel agencies, MICE consulting firms, airlines and hundreds of overseas buyers. Presentations throughout the day centred on topics like team-building, CSR initiatives, and work-life balance.

Meanwhile, this year’s familiarisation tour was aptly titled “SENSE Taiwan”. 20 delegates were treated to a custom-built itinerary, featuring culinary courses for making tasty steamed dumplings, sweets, and traditional Taiwanese cuisine, and a CSR journey exploring the area’s vibrant aboriginal culture.

 

Teaming up in Taiwan

The fourth annual Asia Super Team competition took place from 16-20 of October, with teams of four competing through local contests, team performance, digital presence and more, and with the grand prize being a US$50,000 incentive travel package to Taiwan, the stakes were high. Throughout the event, teams had the chance to venture to some of Taiwan’s most beloved locations, experience first-hand both traditional and contemporary Taiwanese culture, and enjoy the best corporate meeting facilities the area has to offer.
 
2017's incarnation of Asia Super Team was based around the theme of “chasing your dreams”, and three “dream-chasing masters” filmed content for the event, including: Lin Hwai-min, a modern dance pioneer; André Chiang, one of Asia’s top chefs; and  Wu Pao-chun, a world-renowned baking champion. These local celebrities introduced delegates to their own favourite incentive locales, encouraging travels to the new bay area of Kaohsiung, Taiwan’s rice capital of Chishang Township in Taitung, the Keelung Fish Market, the landmark National Taichung Theater, and the historical hotbed of Tainan. 
 
All in all, seven teams from seven countries were selected to take part. Participants included ITC Group, SAIGON Commercial Bank, Digi Telecommunications Berhad, SPI Global, Yeap Medical Suplies and Kuron Corporation Limited, and the the winner of this year’s competition, Japan’s BUN Corporation. 
 
For more information on Taiwan's business events developments visit meettaiwan.com.
 
 

Taiwan’s MICE Promotion Program

Sponsored by Bureau of Foreign Trade, MOEA
Organised by Taiwan External Trade Development Council
Ad. by Bureau of Foreign Trade, MOEA

 

 
 
 
 
Source:
CEI

Related Articles

Just Published

9 hours ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

10 hours ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

10 hours ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

10 hours ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.


分享到微信朋友圈