Southeast Asia Headline: JimenezBasic unveils cerebral palsy campaign
The non-profit Philippine Cerebral Palsy Institute has launched a campaign aimed at raising funds for the treatment and rehabilitation of cerebral palsy patients at the institute. The campaign, created on a pro-bono basis by JimenezBasic Advertising, consists of two TVCs that aim to communicate a message of hope and joy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Campaign expands into Germany, Austria and Switzerland
Launch of Campaign Germany follows Canadian expansion earlier this year.
Jaguar's contentious rebrand finally gets its car ...
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
Shangri-La delivers enchanting film for the young ...
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
'You Never Roar Alone': Tiger Beer's global brand ...
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.