SinoTech Group, Label.ch form strategic partnership

SinoTech will become Label.ch's exclusive provider of digital marketing services in China, while Label.ch will be the exclusive distributor of SinoTech's social media intelligence technology in Switzerland.

"This is an exciting strategic partnership that will benefit SinoTech Group by extending our technology reach into Europe through this partnership as well as allowing us to provide specialist digital marketing services to Label.ch clients in China," said Mathew McDougall, CEO of SinoTech.

Arnaud Grobet, founder of Label.ch, said the agency also benefits from the agreement because it will now be able to provide clients with access to its combined advertising and media networks and extend its affiliate, search and social media offering.

"Asia and China, in particular, are key markets for many of our clients and so this partnership will allow us to extend our online marketing and advertising offerings for the region," added Abir Oreibi, managing director of Label.ch.