Staff Reporters
Sep 27, 2011

SingTel brings Angry Birds to F1 Singapore

SINGAPORE - Singapore Telecommunications Limited (SingTel) brought a unique large screen version of Angry Birds to the racetrack of the 2011 Formula 1 SingTel Singapore Grand Prix.

The large screen version of Angry Birds at the racetrack
The large screen version of Angry Birds at the racetrack

Set up at the Bay Grandstand, the game was used to entertain the crowd on the three nights of the Grand Prix, just before the Formula 1TM cars took to the track.

The game relied on the cheers of spectators to determine the speed at which the birds were shot through the air and how potent they would be against the horde of green pigs who have stolen their eggs.

Derrick Heng, director of consumer marketing at SingTel, noted that games and apps are an important part of its mobile offerings, and that Angry Birds will feature prominently in the telco’s upcoming events.

“We love to give our customers something to cheer about. Many of our customers are crazy about Angry Birds, so I’m sure this jumbo version of the game (added) even more excitement and colour to Singapore’s sporting event of the year.

“Our goal is to give our customers the ultimate Angry Birds experience. The Grand Prix game is just the beginning. We have an exciting series of Angry Birds activities, competitions and exclusive rewards lined-up for our customers,” he said.

Related Articles

Just Published

5 hours ago

40 Under 40 2024: Neel Chhaya, DDB Group

A people-first leader, Chhaya has been instrumental in fuelling DDB Group’s client growth, reshaping service delivery, and fostering a culture of inclusivity.

5 hours ago

Leo Burnett and OMD lead Agency of the Year APAC awards

Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.

7 hours ago

Special Group dominates at ANZ's Agency of the Year

Special and Howatson+Company were the only agencies to win more than one Gold on the night, but The Monkeys scooped the coveted Gold for Australia Creative Agency of the Year.

9 hours ago

Publicis and OMD shine at SEA's Agency of the Year

Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.