BEIJING - Doug Schiff (pictured) has been promoted to executive creative director at OgilvyOne Beijing, replacing Wang Daqing, who has left the agency world to explore a career as a film director.
Schiff, who has behind Ogilvy’s Spikes-winning WWF campaigns and headed the team that recently brought home the first Yellow Pencil awarded to a Chinese agency at the D&AD awards in London last week, has also worked with Mercedes, Siemens and IBM. He will be joint ECD of the Beijing office with Kwei Chee, as the agency seeks to bring the creative departments of Ogilvy and OgilvyOne closer together.
Schiff will be reporting directly to Nils Andersson, ECD of Greater China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.
AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.
.png&h=268&w=401&q=100&v=20170226&c=1)
This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.
From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains how community engagement, bold collaborations, and a gamer-first ethos drive the brand’s success.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)