Reap Interactive strengthens account management team with two digital hires

Surana, most recently business director at Media Contacts in Mumbai, has extensive experience in end-to-end digital delivery in serving clients such as Dell, BNP Paribas and Air France. Prior to this, he worked in business development with Pinstorm in India.

Xu joins the agency after six years at Sony Marketing Asia-Pacific in web project management across multiple markets and disciplines, plus nearly two years in the hospitality leisure group of the Singapore Tourism Board.

Both will report to Dinesh Sandhu, GM of Reap Interactive, who also joined the agency last month. Sandhu said: “Experienced digital-talent is difficult to come by in most markets in Asia, as more clients want agencies to help them drive consumer engagement and enhance brands. The know-how they bring to Reap Interactive will help grow the business exponentially in new areas in the near future.”

Reap Interactive, part of TNBT Communications Far East which has offices in Malaysia, Singapore, Philippines and Indonesia, was established in 2006 as one of Singapore's pioneering interactive marketing agencies. Its current client portfolio includes Abbott Laboratories, Japanese skincare brand Fancl, AMK Hub mall in Singapore and Zuellig Pharma.