Kate Nicholson
Apr 13, 2010

Profile: Virgin Mobile's Prasad Narasimhan talks to young chatterers in India

Softly spoken Prasad Narasimhan, the chief marketing officer at Virgin Mobile India, knew that with a host of telecom players already slugging it out in the country, his brand would have to take an eye-turning, hatke (meaning 'different' in Hindi) route.

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