Amidst a glittering evening at Hong Kong’s JW Marriott Hotel, Campaign Asia-Pacific revealed the winners of the 23rd PR Awards Asia-Pacific. The event, on June 12, celebrated outstanding campaigns, remarkable individuals, and successful companies in the communications industry.
The Grand Prix for Campaign of the Year went to Cheeky toilet paper brand Who Gives A Crap. Their groundbreaking campaign, ‘Winnie-The-Pooh: The Deforested Edition,’ created in collaboration with Eleven and TBWA Melbourne, reimagined the beloved children’s book to raise awareness about deforestation worldwide.
In the Best Culture Category, Zeno Group in Australia secured the coveted title.
Clara Shek, PR Agency Head of the Year at Ogilvy PR, stood out for her exceptional leadership. Meanwhile, Budweiser China clinched the PR Communications Team of the Year award, recognising their excellent work.
For the full shortlist, click here.
And now scroll below to discover the complete list of winners:
|
CAMPAIGN CATEGORIES |
|
Category |
Campaign |
Company |
Brand |
Market |
Award |
|
Arts, Entertainment & Media |
BBC Studios - This Summer with Bluey Campaign |
BCW China |
BBC Studios |
China |
Gold |
|
Media, Arts & Entertainment- Jubilee |
Prime Video |
Jubilee |
India |
Silver |
|
Resonating The Voice of ‘Sandwich Generation’ |
Dialogue Communications |
Gampang Cuan |
Indonesia |
Bronze |
|
Automotive & Transport |
A Lap of Victory for Aprilia In India |
MSL |
Aprilia |
India |
Gold |
|
Double Ducks @ MTR |
MTR Corporation Limited |
MTR Corporation |
Hong Kong SAR |
Silver |
|
Driving Thailand Towards Sustainable Mobility in Public |
ABM Connect Co., Ltd |
EVme |
Thailand |
Bronze |
|
Brand Development (Product) |
Dirty Weekend Away |
CampaignLab |
MACH |
Australia |
Gold |
|
LA VIE - QUIET NATURE REGENERATES LOUD LIFE |
BIZ-EYES |
LA VIE |
Vietnam |
Silver |
|
New ERA Begins |
MSL |
LALIGA |
India |
Bronze |
|
Brand Development (Service) |
The Tradie Pie |
We Are Different |
hipages |
Australia |
Gold |
|
Art of Mixology |
CampaignLab |
Kingpin |
Australia |
Silver |
|
Qatar Airways: Fine-Dining in the Sky |
Golin Beijing, Golin Singapore |
Qatar Airways |
Singapore |
Bronze |
|
Business-to-Business |
Unleashing Asia’s Potential |
DHL |
DHL |
Singapore |
Gold |
|
The Mills Fabrica- Propelling sustainability tech startups |
Spotlighters |
The Mills Fabrica |
Hong Kong SAR |
Silver |
|
Turning sceptics into believers – Unleashing AI’s potential |
The Hoffman Agency |
Microsoft Hong Kong |
Hong Kong SAR |
Bronze |
|
Cause-Related - Diversity & Inclusion |
Introducing a million logos |
Ogilvy Malaysia |
Colgate |
Singapore |
Gold |
|
Olay #STEMTheGap |
Madison PR |
Olay India |
India |
Silver |
|
Teaching India to #SpeakSign |
Edelman India |
KFC India |
India |
Bronze |
|
Cause-Related - Public Awareness |
Lifebuoy Diagnosticker |
Edelman Singapore |
Lifebuoy |
Indonesia |
Gold |
|
McDonald’s: Feelings Cards |
Golin Singapore |
McDonald’s |
Singapore |
Silver |
|
#MakeITSafePH 2.0 |
Globe Group |
Globe Group |
Philippines |
Bronze |
|
Consumer Launch |
Dirty Weekend Away |
CampaignLab |
MACH |
Australia |
Gold |
|
Sound of Bonded |
We Are Different, The Park |
Jack Daniel's |
Australia |
Silver |
|
World of Frozen |
5ives Communications Ltd |
Hong Kong Disneyland Resort |
Hong Kong SAR |
Bronze |
|
Corporate Branding |
McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation |
Sinclair |
McDonald's |
Hong Kong SAR |
Gold |
|
LifeWear = a New Industry |
Fast Retailing |
UNIQLO |
Japan |
Silver |
|
We are GEN S |
PTT Global Chemical Public Company Limited |
PTT Global Chemical |
Thailand |
Bronze |
|
Corporate Publications |
HEY!, it's ARsome |
Nanyang Technological University, Singapore |
HEY! Magazine |
Singapore |
Gold |
|
A Decade-Spanning WeChat Publication Earning Corporate Influence |
Ogilvy PR |
Intel |
China |
Silver |
|
LIONS GOOD NEWS 2024 |
Dentsu Inc., PR Consulting Dentsu Inc. |
Nikkei |
Japan |
Bronze |
|
Corporate Social Responsibility |
Weekend-Milk Splash |
OZMA PR Inc. |
Japan Dairy Association |
Japan |
Gold |
|
Putting farmer mental health on the national agenda |
Havas Red |
Norco Co-operative |
Australia |
Silver |
|
Google Arts & Culture - Korea's DMZ Project |
Ketchum Korea |
Google Korea |
South Korea |
Bronze |
|
Customer Loyalty |
FRYING PAN CHALLENGE |
Honda Office Inc. |
Ajinomoto “GYOZA” |
Japan |
Gold |
|
LOW SALT CLUB: REDUCING JAPANESE YOUTH’S SALT INTAKE |
Edelman Japan Co., Ltd. |
Ajinomoto |
Japan |
Silver |
|
The Customer Loyalty Rice (rise)! |
Bravo, Elite PR Group |
Volvo Cars Taiwan Ltd. |
Taiwan |
Bronze |
|
E-commerce |
Taobao transforms perception amid an e-commerce downturn |
The Hoffman Agency |
Taobao |
Taiwan |
Silver |
|
LazBeauty Campaign |
Greenbulb PR |
LazBeauty |
Philippines |
Bronze |
|
Environmental |
Ocean Park Croco Land Opening |
Ogilvy |
Ocean Park Corporation |
Hong Kong SAR |
Gold |
|
Show Your Care, Use Greenware! |
Link Asset Management Limited |
The Quayside |
Hong Kong SAR |
Silver |
|
Hong Kong’s First Ever LEED Zero Carbon Restaurant |
Bentley Communications |
McDonald's |
Hong Kong SAR |
Silver |
|
Greenovation: Achieving Impact Through Retrofitting and PropTech |
Golin |
Hongkong Land |
Hong Kong SAR |
Bronze |
|
Experiential PR |
Sound of Bonded |
We Are Different, The Park |
Jack Daniel's |
Australia |
Gold |
|
Chat NT |
Edelman |
Tourism NT |
Australia |
Silver |
|
Art of Mixology |
CampaignLab |
Kingpin |
Australia |
Bronze |
|
Fashion & Beauty |
SK-II: THE SECRET KEY HOUSE |
Procter & Gamble (SK-II) |
SK-II |
Singapore |
Gold |
|
THE WHOO CHEONGIDAN PRO Art Fair |
KIWI Communications |
THE WHOO |
China |
Silver |
|
Financial Communications |
2023YUM China Investor Day Resilience Growth Moat 2.0 |
Yum China Holdings, Inc., Citigate Dewe Rogerson Asia Limited, Way of Difference Limited |
YUM China Holdings, Inc. |
Hong Kong SAR |
Silver |
|
Dream Your Own |
DOMO |
KB Life Insurance |
South Korea |
Bronze |
|
FMCG |
LOW SALT CLUB: REDUCING JAPANESE YOUTH’S SALT INTAKE |
Edelman Japan Co., Ltd. |
Ajinomoto |
Japan |
Gold |
|
FMCG |
Coke Recipe for Magic X Win Metawin |
Ogilvy Singapore |
Coca-Cola |
Singapore |
Silver |
|
FMCG |
Coca-Cola ‘God of Cookery’ Foodmarks at Temple Street |
Ernest & Donald Marketing Communications Limited |
Coca-Cola |
Hong Kong SAR |
Bronze |
|
Health & Wellness |
Uncovering the heart truths about heart failure |
Roche Diagnostics Asia Pacific |
Roche Diagnostics |
Singapore |
Gold |
|
Hold on a minute |
ERA Communications |
United Nations Population Fund |
Thailand |
Silver |
|
House of Healers |
Ogilvy Philippines |
Mind You Mental Health Services |
Philippines |
Bronze |
|
Healthcare: Ethical |
HPV: The Life Bureau |
Era Ogilvy Public Relations Co., Limited Taiwan Branch |
Merck Sharp & Dohme |
Taiwan |
Gold |
|
CAR-T-cell revolution: Is Australia ready, willing and able? |
Johnson & Johnson Innovative Medicine Australia |
Carvykti |
Australia |
Silver |
|
Old Hearts Can't Wait |
Current Global |
Novartis |
Hong Kong SAR |
Bronze |
|
Influencer Marketing |
Friends of Singapore |
WE Communications Singapore |
Singapore Tourism Board |
Singapore |
Gold |
|
Be Supported. Be You. |
Current Global |
adidas |
Singapore |
Silver |
|
Uber 10 Years: Co-creating Positive Impact with Taiwan |
The Hoffman Agency |
Uber Taiwan |
Taiwan |
Silver |
|
NIVEA Creme #TheOGs |
MSL India |
NIVEA India |
India |
Bronze |
|
Integrated Marketing |
Winnie-the-Pooh: The Deforested Edition |
Eleven, TBWA\Melbourne |
Who Gives A Crap |
Australia |
Gold |
|
Dirty Weekend Away |
CampaignLab |
MACH |
Australia |
Silver |
|
Introducing a million logos |
Ogilvy Malaysia |
Colgate |
Singapore |
Bronze |
|
The Fourth Meat "Samo-Meat" |
Platinum Inc. |
Seafood from Norway |
Japan |
Bronze |
|
Internal Communications |
Fired Up, Ready 2 Go! |
DHL |
DHL |
Singapore |
Gold |
|
McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation |
Sinclair |
McDonald's |
Hong Kong SAR |
Gold |
|
Get in the Game with AsiaCup 2023 |
DHL |
DHL |
Singapore |
Silver |
|
Media Relations |
The TIGER Summer Puffer |
Heineken Asia Pacific Pte. Ltd. |
Tiger Beer |
Singapore |
Gold |
|
Australia's First Dating Dictionary |
Thrive PR + Communications, Daily Digital |
Tinder Australia |
Australia |
Silver |
|
Dirty Weekend Away |
CampaignLab |
MACH |
Australia |
Bronze |
|
Non-Profit |
The Food Funeral |
Weber Shandwick |
Green Food Bank |
China |
Gold |
|
Kaise Ka Cancer |
Current Global |
TATA Trusts |
India |
Silver |
|
ADVOCATING POLICY CHANGE TO PROTECT CHILDREN ONLINE |
AMPERSAND ADVISORY SDN BHD |
YAYASAN CHOW KIT |
Malaysia |
Bronze |
|
Post-Pandemic Recovery |
‘Made in Singapore’ Launch Campaign |
Ogilvy Public Relations Worldwide Limited |
Singapore Tourism Board |
Hong Kong SAR |
Gold |
|
Medical Manga Award |
OZMA PR Inc. |
The city of Yokohama |
Japan |
Silver |
|
Amazing Thailand, Amazing New Chapters |
ERA Communications |
Tourism Authority of Thailand, GoPro |
Thailand |
Bronze |
|
PR Event |
LA VIE - QUIET NATURE REGENERATES LOUD LIFE |
BIZ-EYES |
LA VIE |
Vietnam |
Gold |
|
Coca-Cola ‘God of Cookery’ Foodmarks at Temple Street |
Ernest & Donald Marketing Communications Limited |
Coca-Cola |
Hong Kong SAR |
Silver |
|
SK-II: THE SECRET KEY HOUSE |
Procter & Gamble (SK-II) |
SK-II |
Singapore |
Bronze |
|
Promotional Activity |
Wakefit.co's #SoyegaIndiaJeetegaIndia Campaign |
MSL India |
Wakefit |
India |
Gold |
|
Booking.com’s Ultimate K-pop Experience |
Booking.com |
Booking.com |
Singapore |
Silver |
|
Weekend-Milk Splash |
OZMA PR Inc. |
Japan Dairy Association |
Japan |
Bronze |
|
Public Affairs |
The Domino Effect |
Anthem |
Aged Care Association |
New Zealand |
Gold |
|
Adding Dating Apps to Discussions on Birthrate Policy |
APCO |
Pairs |
Japan |
Silver |
|
Hold on a minute |
ERA Communications |
United Nations Population Fund |
Thailand |
Bronze |
|
Public Education |
Lifebuoy Diagnosticker |
Edelman Singapore |
Lifebuoy |
Indonesia |
Gold |
|
Word-of-Mouth Brings Vital Infant Care |
Weber Shandwick |
Motherhood Women's & Childcare Hospital |
India |
Silver |
|
McDonald’s: Feelings Cards |
Golin Singapore |
McDonald’s |
Singapore |
Bronze |
|
Medical Manga Award |
OZMA PR Inc. |
The city of Yokohama |
Japan |
Bronze |
|
Public Sector |
We See You Care |
The Secret Little Agency |
Agency for Integrated Care |
Singapore |
Gold |
|
Promoting marine waste awareness, 2023 |
Prain Global Inc. |
Korea Marine Environment Management Corporation |
South Korea |
Silver |
|
Google Arts & Culture - Korea's DMZ Project |
Ketchum Korea |
Google Korea |
South Korea |
Bronze |
|
Reputation and Issues Management |
#PVRHeardYou |
Weber Shandwick |
PVR |
India |
Bronze |
|
Sports / eSports |
Under Armour Second Chance Athletes |
BlueFocus |
Under Armour |
China |
Gold |
|
Under Armour: Listen! Don't Run. |
BlueFocus |
Under Armour |
China |
Silver |
|
Be Supported. Be You. |
Current Global |
adidas |
Singapore |
Bronze |
|
Technology |
Dirty Weekend Away |
CampaignLab |
MACH |
Australia |
Gold |
|
Turning sceptics into believers – Unleashing AI’s potential |
The Hoffman Agency |
Microsoft Hong Kong |
Hong Kong SAR |
Silver |
|
JUMPSTARTER 2023 Tech by the Harbour |
Alibaba Hong Kong Entrepreneurs Fund, Citigate Dewe Rogerson Asia Limited, Way of Difference Limited |
JUMPSTARTER |
Hong Kong SAR |
Bronze |
|
HSBC Generative AI Forum: Pause or All in? |
Hill & Knowlton Hong Kong |
HSBC |
Hong Kong SAR |
Bronze |
|
Best Brand Strategy |
FRYING PAN CHALLENGE |
Honda Office Inc. |
Ajinomoto “GYOZA” |
Japan |
Gold |
|
#Tuffies |
GCI Health India |
Cipla |
India |
Silver |
|
#TakingIndiaPlaces |
Alstom India |
Alstom India |
India |
Bronze |
|
Best Creative Idea |
Winnie-the-Pooh: The Deforested Edition |
Eleven, TBWA\Melbourne |
Who Gives A Crap |
Australia |
Gold |
|
Dirty Weekend Away |
CampaignLab |
MACH |
Australia |
Silver |
|
AQUWEARIUM DISPLAY |
Hakuhodo Japan, Hakuhodo Product's, OZMA Inc. |
Kaiyukan Aquarium, ECOALF, RIDEECO, PORTRUNKS |
Japan |
Bronze |
|
Best Event Activation |
Be Supported. Be You. |
Current Global |
adidas |
Singapore |
Gold |
|
Borrow for Tomorrow: A Play on Fair Lending |
G-Xchange Inc |
GCash |
Philippines |
Silver |
|
The Mach Circuit |
Octagon China |
ANTA |
China |
Bronze |
|
Best Sponsorship/Partnership |
AQUWEARIUM DISPLAY |
Hakuhodo Japan, Hakuhodo Product's, OZMA Inc. |
Kaiyukan Aquarium, ECOALF, RIDEECO, PORTRUNKS |
Japan |
Gold |
|
Nestlé MILO GRIT Co Chi Thi Nen |
Zeno Company Limited |
Nestlé MILO |
Vietnam |
Silver |
|
The Tradie Pie |
We Are Different |
hipages |
Australia |
Bronze |
|
Best Use of Advocates/Influencers/Celebrities |
My Money, My Bank, My Way |
Maya |
Maya Bank |
Philippines |
Gold |
|
Be Supported. Be You. |
Current Global |
adidas |
Singapore |
Silver |
|
Live Better with Tottenham Hotspur |
AIA Singapore |
AIA Singapore |
Singapore |
Bronze |
|
Best Use of Analytics |
Booking.com’s APAC Travel Confidence Index |
Allison |
Booking.com |
Singapore |
Silver |
|
Best Use of Broadcast/Video |
Starbucks #ItStartsWithYourName |
Edelman India Private Limited |
Starbucks |
India |
Gold |
|
Best Use of Content |
Poise Pledge |
We Are Different, Hello Social, Mindshare |
Poise |
Australia |
Gold |
|
Dirty Weekend Away |
CampaignLab |
MACH |
Australia |
Silver |
|
HPV: The Life Bureau |
Era Ogilvy Public Relations Co., Limited Taiwan Branch |
Merck Sharp & Dohme |
Taiwan |
Bronze |
|
Local information from a 120-centimeter perspective |
OZMA inc. |
Saku City, Nagano |
Japan |
Bronze |
|
Best Use of Digital |
LA VIE - QUIET NATURE REGENERATES LOUD LIFE |
BIZ-EYES |
LA VIE |
Vietnam |
Gold |
|
Link Up Grand Launch |
Link Asset Management Limited |
Link Up |
Hong Kong SAR |
Silver |
|
Double Ducks@Ngong Ping 360 |
Ngong Ping 360 Limited |
Ngong Ping 360 |
Hong Kong SAR |
Silver |
|
Best Use of Social Media |
FRYING PAN CHALLENGE |
Honda Office Inc. |
Ajinomoto “GYOZA” |
Japan |
Gold |
|
#ShushTheHush - Bleed Shamelessly |
Organic by MSL |
Bill & Melinda Gates Foundation |
India |
Silver |
|
#HireMeHilton |
History Will Be Kind, Hilton Australia |
Hilton Australia |
Australia |
Bronze |
|
Best Use of Virtual Platforms - B2B |
Qualcomm: The Socialized CEO Leadership |
Qualcomm |
Qualcomm |
China |
Silver |
|
Best Use of Virtual Platforms - B2C |
Chat NT |
Edelman |
Tourism NT |
Australia |
Gold |
|
Hijacking the iPhone 15 |
Weber Shandwick |
Casetify |
China |
Silver |
|
House of Healers |
Ogilvy Philippines |
Mind You Mental Health Services |
Philippines |
Bronze |
|
Best Use of VR/AR/MR |
Sea-Through Sheet |
Hakuhodo.Inc, Hakuhodo Product's, OZMA Inc. |
Osaka Aquarium Kaiyukan, Hagihara Industries |
Japan |
Gold |
|
Scan Your Blue Girl, Meet the AR Dragon |
RF Thunder |
Blue Girl Beer |
China |
Bronze |
|
Best Video Story-telling |
GCash Stories: Pass the Hope |
PublicisJimenez Basic |
GCash Stories |
Philippines |
Gold |
|
Beyond EUV: ASML’s Secrets Uncovered |
The Hoffman Agency |
ASML Taiwan |
Taiwan |
Silver |
|
Travel Safely, Securely and Swimmingly with Your Visa |
The Hoffman Agency |
Visa Hong Kong |
Hong Kong SAR |
Bronze |
|
PR CONSULTANCY CATEGORIES |
|
Category |
Company |
Market |
Award |
|
Small Consultancy Award |
TeamCookie |
South Korea |
Winner |
|
Medium Consultancy Award |
WE Communications Singapore |
Singapore |
Winner |
|
Large Consultancy Award |
The Weber Shandwick Collective China |
China |
Winner |
|
ESG Consultancy of the Year |
No Shortlist No Award |
|
Best Culture of the Year |
Zeno Group |
|
|
Australia |
Winner |
|
Diversity and Inclusion Company of the Year |
SUNNY SIDE UP GROUP Inc. |
|
Japan |
Commendation |
|
PR Agency Head of the Year |
Ogilvy Public Relations |
Clara Shek |
Hong Kong SAR |
Winner |
|
Ruder Finn |
|
Elan Shou |
Singapore |
Commendation |
|
PR Communications Team |
Budweiser China |
Budweiser China Corporate Communications Team |
China |
Winner |
|
PR Professional of the Year (Agency) |
The Hoffman Agency |
Stephanie Yang |
Taiwan |
Winner |
|
PR Professional of the Year (In-House) |
PT Astra International Tbk |
Elmeirillia Lonna |
Indonesia |
Winner |
|
Nanyang Technological University, Singapore |
Vivien Chiong |
Singapore |
Commendation |
|
Young PR Professional of the Year |
Ogilvy Public Relations Worldwide Limited |
Wing Law |
Hong Kong SAR |
Winner |
|
BRAND |
|
Category |
Company |
Market |
Award |
|
Brand of the Year |
Ngong Ping 360 Limited |
Hong Kong SAR |
Commendation |
|
Marketer of the Year |
No Shortlist No Award |
|
GRAND PRIX |
|
Campaign |
Agency |
Brand |
Market |
|
Winnie-the-Pooh: The Deforested Edition |
Eleven, TBWA\Melbourne |
Who Gives A Crap |
Australia |
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