Pizza Hut is aiming to branch out from the image of only servicing pizza in China. The commercial promotes the chain's new menu with twenty-four new dishes at affordable prices.
Although the restaurant chain is a foreign franchise and local Chinese might preserve it as more upscale than local eateries, the new campaign illustrates Pizza Hut as a good get-together spot for young adults. Especially with its ‘value for money’ selection of food items, about which BBDO said: “Everyone is bound to find their favourite”.
The campaign will launch through television, subways and office LCD displays until end of October.
Bates 141 is still the main agency for Pizza Hut's creative business.
Credits:
Project Come Choose your Favorite
Client Yum! Brands China
Creative agency BBDO, Shanghai
Executive creative director Almon Lam
Associate creative director Adam Ding
Senior art director Pan Jiang
Print producer Ivan Zee
Television producers Grace Yu, Linda Bao
Account servicing Sharlene Wu, Mei Jeng Phang, Fiona Chen, Thomas Lv
Production company A New Life Films
Producers Wu Zhong Yi, Momo Wu
Director Lee Ren
Post-production company Give me Five
Exposure Television, outdoor, point-of-sales
Although the restaurant chain is a foreign franchise and local Chinese might preserve it as more upscale than local eateries, the new campaign illustrates Pizza Hut as a good get-together spot for young adults. Especially with its ‘value for money’ selection of food items, about which BBDO said: “Everyone is bound to find their favourite”.
The campaign will launch through television, subways and office LCD displays until end of October.
Bates 141 is still the main agency for Pizza Hut's creative business.
Credits:
Project Come Choose your Favorite
Client Yum! Brands China
Creative agency BBDO, Shanghai
Executive creative director Almon Lam
Associate creative director Adam Ding
Senior art director Pan Jiang
Print producer Ivan Zee
Television producers Grace Yu, Linda Bao
Account servicing Sharlene Wu, Mei Jeng Phang, Fiona Chen, Thomas Lv
Production company A New Life Films
Producers Wu Zhong Yi, Momo Wu
Director Lee Ren
Post-production company Give me Five
Exposure Television, outdoor, point-of-sales
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