Philips to improve the health and well-being of Asians

It aims to achieve tighter collaboration between the public, companies and governments to improve people's health and well-being, by finding new, innovative solutions to everyday challenges people face across the region.

The '+' Project will be rolled out across countries in Asia Pacific over a period of several years, starting with Indonesia. It has three core themes, namely 'livable cities', 'healthy living' and 'access to healthcare'.

'Livable cities' focuses at increasing the safety, sustainability and ambiance of cities and with that their overall livability, while 'Healthy living' is about eating healthier, enabling people to take better care of themselves and their loved ones and creating a healthy living environment.

'Access to healthcare' will see the company working toward quality healthcare systems that provide affordable and accessible care to people across the Asia Pacific region.

The project will identify concrete local health and well-being challenges through crowd sourcing and community engagements, before translating these challenges into concrete projects aimed at addressing them.

Wayne Spittle, senior vice president and area manager for Philips Asia Pacific, said the company intends to improve the quality of people‟s lives through innovations, through this project. "We‟re focusing on solutions aimed at enriching the lives of people and communities in Asia Pacific by combining our lighting, healthcare and consumer lifestyle capabilities."

The ‘+’ Project would also have an engaging and informative platform, which could be found at its website. It forms a digital, regional thought leadership center on health and well-being, where all activities pertaining to the project will converge.

It is built on recent findings, Philips Health and Well-being Index survey, providing new insights into people‟s health and well-being across the globe. It is a comprehensive analysis of responses from over 31,000 people across 23 countries.