The agency will run the business for two sub-regions in Asia including Singapore, Malaysia Thailand, Indonesia, China, Hong Kong and Taiwan.
The scope of work includes strategy, planning and brand activation in Singapore and across the region. The business will be managed out of PHD Singapore.
Howard Smith, managing director of PHD Singapore, said, “We are thrilled to be working with Hotels.com as they grow across the Asia-Pacific region; it is a fantastic brand that is making strong headway in the category.”
Abhiram Chowdhry, marketing director, APAC of Hotels.com, said, “We selected PHD Singapore because they are incredibly passionate about marketing communications, they delivered the insight into our target audience that framed a big idea for the brand; we know Hotels.com is paying for quality solutions that meet our objectives.”
