PHD Singapore appoints new MD

Wong will be responsible for driving PHD’s leadership position and growth in Singapore. Sony joins PHD from Hawley and Hazel where he was Singapore country manager.

He replaces Howard Smith, who earlier this week was announced as Isobar’s integrated business director for the Asia-Pacific region.

Wong has held a variety of senior positions spanning blue-chip brands and media agencies in a career of over 20 years.

He led Carat Singapore, where he played a key role in expanding the new business footprint before moving to Maxus as managing director for Singapore. Wong was later promoted to managing director of Mindshare in Singapore, where he led his team in winning several major business pitches and industry awards.

Earlier in his career as a marketer, Sony helped FMCG conglomerates such as Asia-Pacific Breweries and Unilever, to launch new products, expand market share and develop innovative communication campaigns.

Wong commences his role in July 2011 and will report to Torie Henderson, chief executive of Omnicom Media Group Singapore.

“Sony is an outstanding talent and we are delighted to have him on board. Sony’s track record of driving business growth is simply amazing. Throughout his career, Sony has delivered innovative work, impressive results and his leadership will further cement PHD's pioneering spirit as the agency of the future and strengthen our offering in Singapore,” said Henderson.

Commenting on his appointment, Wong said, "Joining PHD is an exciting new challenge that I am looking forward to. PHD is gaining positive momentum in the industry as an agency to watch out for. PHD thinks out of the box in connecting a brand to its audience and I am confident of continuing and expanding its success story in Singapore.”