Paul Heath named worldwide director of Ogilvy & Mather Advertising

Aiming to replicate Asia’s success, Heath will assemble a global executive committee consisting of the regional heads of Advertising including David Mayo, president of Ogilvy & Mather Advertising Asia-Pacific, Hugh Baillie, chief executive of Ogilvy Advertising UK, Simon Pearce, managing director of Ogilvy Advertising New York and Fernando Musa, advertiser supervisor of Ogilvy Advertising Brazil.  

"Paul successfully re-launched and reinvigorated Ogilvy & Mather Advertising in Asia-Pacific before becoming CEO," said Miles Young, CEO of The Ogilvy Group.

"Unlike other Ogilvy disciplines, Advertising does not currently benefit from formal global leadership. Under Paul’s guidance, Advertising will take on a more formalised approach that links the advertising heads in each region together to drive our business development agenda and give momentum to our largest discipline, a shift that has benefited the unit significantly in Asia."

“Working in a global community and putting the best of Ogilvy & Mather from around the world behind our clients' brands means that we will be competitively geared for growth," said Heath.

"Advertising, in the traditional sense, has taken a beating in the popularity stakes over the last decade, with the demise of TV leading the headlines. We believe the biggest opportunities, particularly for emerging markets, lie in understanding how this medium works and how best to combine TV with other mediums to develop innovative communications for our clients."