Staff Reporters
Jun 7, 2012

Paris-based Sofialys boosts its presence in SE Asia

SINGAPORE - Paris-based global mobile advertising company Sofialys has announced two appointments for Singapore and the acquisition of a local start-up to boost its presence in the region.

Sofialys
Sofialys

Yann Ait Bachir has been named as vice-president of innovation and technology, spearheading the innovation department overlooking all R&D teams, including the Paris stronghold.

He noted the company aims to establish a strong technical excellence team by harvesting local technical experts to support its R&D centre in Paris.

“Our Singapore office is backed by a global network of offices with a 10-year history of delivering advertising solutions,” Bachir said. “The Southeast Asia innovation focus confirms the enormous potential of Asia and the fast paced, continuously developing mobile industry.”

The company has also acquired a Singapore-based mobile ad network, Art of Click, as part of its global expansion strategy and development of the Asia operations. Art of Click founder Emmanuel Allix has been appointed as managing director of Sofialys Asia-Pacific, and concurrently CEO of Aditic.

Based in Singapore, Allix will lead Sofialys' business in the region as well as Aditic globally. He is an APAC board member and vice chairman of the Mobile Marketing Association.

Previously, Allix was APAC managing director at inMobi, responsible for its Asia-Pacific business, as well as leading the GroupM regional mobile practice in Asia.

“Having consulted for Sofialys in Asia-Pacific for six months in parallel to my Art Of Click operations, it became apparent that Art Of Click and Sofialys/Aditic were sharing a similar vision on how mobile ad networks should evolve to meet brands and agencies' needs,” Allix said.

Sofialys has two core business areas, including providing ad solutions to telcos and publishers; as well as its mobile ad network division Aditic.

“Many new innovations were born in Asia," said Mokhtar Bouchelaghem, founder and CEO at Sofialys. "Therefore, we believe that there has never been a better time to bring our innovative solutions to this highly dynamic market."

 

Related Articles

Just Published

13 hours ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

14 hours ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

17 hours ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.