Oliver McAteer
May 6, 2020

Orange joins virtual chat completely naked in weirdly relatable Captain Morgan ad

Anomaly helped create a series of fun online meetings between the spirit and cocktail ingredients.

Orange joins virtual chat completely naked in weirdly relatable Captain Morgan ad

Fruit has never been more relatable. 

Feast your peepers on all these cocktail ingredients and their chief spirit, Captain Morgan, making complete asses out of themselves on virtual chats just like we’re all doing every single day in isolation.

The Diageo brand teamed up with Anomaly to create a series of fun video spots aimed at encouraging us to embrace the stupidity and call our friends.

"Make the most of what you got!" said Seth Jacobs, group creative director at Anomaly. "Captain Morgan and his friends aren't letting the quarantine stop them from hanging out. And sometimes they really do hang out. 

"These ingredients are just a group of friends doing what friends do: joking their way through their time away from one another. So Captain Morgan is just reminding you to call your crew and stay in touch."

Jacobs’ is referring to an orange accidentally joins one meeting in the buff. Only the true heroes among us have done this.

Christina Choi, SVP at Diageo for rum, tequila and gin, said: "Captain Morgan has always stood for the crew having more fun together. So even though our trusty ingredients can't get together as they used to, it doesn't mean they can't still have fun.

"They're adapting like we all are. Because that's what a crew is all about. Friends no matter what. So Captain Morgan wants to remind us all to make sure we're still connecting with those that matter most to us, no matter the circumstances."

Source:
Campaign US

Related Articles

Just Published

1 hour ago

Campaign Big Global Awards 2025: winners revealed

Entries and winners came from four continents, with Uncommon Creative Studio and Rethink among the big winners.

5 hours ago

Digital document library Scribd launches new global ...

The rebrand has been created by Mother Design

11 hours ago

Why does the global ad industry continue to exclude ...

JvM London’s Siham Zerkak has seen notably poor numbers of Muslim talent within advertising across markets including Australia and China.

11 hours ago

APAC revenue dips for Edelman as global revenue ...

Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%