one2free | Next G Brand Campaign | Hong Kong

“If you're hungry, eat. If you're sad, cry.” Creative agency Leo Burnett developed these simple and direct messages to illustrate the easy to use, anytime, anywhere accessibility of the Next G.

The campaign will cover Hong Kong on television, print ads and outdoor displays and additional digital outdoor mediums that will come into play later.

"The internet has become the most complex and powerful human touch point in our generation, and getting online has basically become a natural human need,” explains Victor Manggunio, group creative director of Leo Burnett. Going online has become second-nature and “making life easier” is the main focus of this project. “We believe life should be this easy all the time,” Manggunio adds.

One2free's holding company CSL has recently launched a studio on demand campaign, also developed by Leo Burnett and OMD.

It's All Natural:




Credits:
Project one2free Next G Brand Campaign
Client CSL
Creative agency Leo Burnett, Hong Kong
Group creative director Victor Manggunio
Associate creative director YC Chen
Senior art director Li Man Fung
Executive producer Isa Wai
Executive planning director Kara Yang
Brand management Vincent Siu, Macy Ng, Jeffrey Cheng
Media agency OMD
Production company Film Factory / Touches
Director Wing Chow
Exposure Television, print, outdoor, digital