OMD promotes Paddy Crawshaw to lead communications planning

Crawshaw will take on the newly-created role with immediate effect. The promotion reflects OMD's desire to create a more powerful, innovative and consistent communications planning function in which Crawshaw will play a pivotal role by creating a more streamlined model for coordinating, sharing and enhancing the skills and learnings within each market.

The position, based at OMD’s regional headquarters Singapore, will report to Steve Blakeman, CEO, OMD, Asia-Pacific.

Blakeman said of the appointment, “Paddy contributed immensely to our new business success across the region in 2011 helping ensure it was our most successful year ever in terms of billings growth. Paddy has also played an instrumental role in driving a culture of creativity, yet focused on results which has resulted in OMD securing numerous industry awards and accolades. In his expanded role working across our key regional and global portfolio of clients, Paddy will continue to be a great asset to our organisation.”

Crawshaw spent his formative media years within the Omnicom Media Group, in London he worked primarily with automotive, retail and government clients as Brand Communication Account Director at Manning Gottlieb OMD, before relocating to China. In Shanghai, he took up the role of Communications Planning Director for OMD China and spent two years growing the communications planning product in the country before moving to Singapore.

“At OMD we are blessed with a talented, creative and motivated group of planners within the region at every level. Being given the opportunity to work closely with them to evolve a strong and differentiated OMD Communications Planning product in Asia-Pacific is hugely exciting,” said Crawshaw.

Ultimately his goal will be hoping to pack a greater punch for clients both at local and regional levels.