OgilvyOne promotes Gao Yan, Doug Schiff to national roles

Gao takes on the national role of vice-president of operations. Prior to today’s promotion, she served as head of operations for OgilvyOne's Beijing office for the past year.

Beijing executive creative director Doug Schiff also sees his role expanded to include national responsibility for all OgilvyOne creative work and talent management in China.

In her new role, Gao will continue to streamline internal operations and management systems, strengthen integration between offices, oversee training and career development initiatives and help drive new business growth and market expansion.

She will now work with account leaders to develop client-centric business units and to improve efficiencies across the agency's digital disciplines: content creation, e-commerce, social, mobile, CRM and loyalty, performance marketing, digital innovation, customer service and search marketing.

Gao embarked on her Ogilvy & Mather journey 19 years ago as a media planner. This was followed by stints as marketing manager of a dotcom and running her own ad agency. She later rejoined O&M and held various account servicing roles.

Schiff, with more than seven years at Ogilvy China, has contributed in a variety of ways including winning China’s first D&AD Yellow Pencil in 2008 and China’s first International Echo in 2010.

His supervision of work on IBM, Volkswagen, WWF and other Beijing clients has led to this expanded role, according to Angel Chen, president of OgilvyOne China.