The company sent out RFPs yesterday to at least seven agencies, in a bid to rebrand the airline, and “correct consumer misperceptions”.
The business is believed to be worth HK$15 million (US$1.9 million) across its three operating markets of Hong Kong, London and Vancouver.
While David secured the business in September last year, it is thought that the decision to pitch has been sparked by a restructuring on the client side.
“We believe that the client is inviting no more than seven agencies for the first round,” said a source. “Then it will select 3 agencies for the second round. It is hoping to find an agency with creative strength and a global network in at least the three mentioned cities.”
The business is believed to be worth HK$15 million (US$1.9 million) across its three operating markets of Hong Kong, London and Vancouver.
While David secured the business in September last year, it is thought that the decision to pitch has been sparked by a restructuring on the client side.
“We believe that the client is inviting no more than seven agencies for the first round,” said a source. “Then it will select 3 agencies for the second round. It is hoping to find an agency with creative strength and a global network in at least the three mentioned cities.”
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