Press Release
Jan 21, 2015

New Fonterra global business director for BBDO

SINGAPORE - BBDO announced today the appointment of Abbe Hale, who joins as Global Business Director across the network’s Fonterra accounts and will be based in Singapore.

New Fonterra global business director for BBDO

She reports directly to Jean-Paul Burge, President BBDO Southeast Asia and CEO Singapore, and leads a team across all Asian markets.
 
Abbe joins BBDO Singapore from the position of General Manager at Y&R Auckland where her position was to optimise client relationships and build and develop the account management department.

Prior to this, the majority of her 17 year career has been spent working in London and New York, most notably at BBH where she spent 5 years in London before heading to New York and Anomaly in 2006. In 2008, Abbe rejoined BBH in New York and in 2011 was appointed to the Board and the position of Head of Account Management, where she remained until her return home to New Zealand in 2013.

Abbe brings an outstanding level of client service experience, having working on accounts including Diageo, Sony Ericsson, Unilever, British Airways and the BBC.

Jean-Paul Burge, President BBDO Southeast Asia and CEO Singapore said of her appointment, “Abbe has a fabulous track record and is a proven performer on large, complex accounts. Fonterra is one of our very best pieces of business and one that we have been extremely proud of for several years. I am delighted to have someone as accomplished as Abbe taking on the next chapter of this important relationship.”

Hale added: “I'm delighted to join the team at BBDO, a network which I have long admired for their commitment to drive creative and commercial excellence for their clients and I’m very much looking forward to working with Fonterra to develop and grow their consumer brands on the world stage.”
 

Source:
BBC Press Release
Tags

Related Articles

Just Published

3 hours ago

Google’s US antitrust trial comes to an end as both ...

Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.

4 hours ago

Agency holdcos face a new crossroads: Reunite media ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.

21 hours ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

23 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.