BEIJING – The largest Chinese infotainment portal Sina has today signed a strategic partnership with MSN China.
The Sina and MSN partnership will see content integrated between the two sites. Services like Windows Live Messenger and MSN Instant Messaging will include Sina's Weibo microblog service button, blog, instant messaging and news services. Sina programmes will also be tagged to MSN’s service offerings.
Users registered for services such as Sina’s Messenger Connect can also log in with MSN’s registration.
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This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
The Vivendi-owned agency group made the disclosure in its stock market prospectus.
Combined business will work for brands who spend more than $60 billion on marketing and media investment.
Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.
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