BEIJING – The largest Chinese infotainment portal Sina has today signed a strategic partnership with MSN China.
The Sina and MSN partnership will see content integrated between the two sites. Services like Windows Live Messenger and MSN Instant Messaging will include Sina's Weibo microblog service button, blog, instant messaging and news services. Sina programmes will also be tagged to MSN’s service offerings.
Users registered for services such as Sina’s Messenger Connect can also log in with MSN’s registration.
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