Staff Reporters
Nov 12, 2010

MSN China, Sina enter strategic partnership

BEIJING – The largest Chinese infotainment portal Sina has today signed a strategic partnership with MSN China.

MSN China, Sina enter strategic partnership

The Sina and MSN partnership will see content integrated between the two sites. Services like Windows Live Messenger and MSN Instant Messaging will include Sina's Weibo microblog service button, blog, instant messaging and news services. Sina programmes will also be tagged to MSN’s service offerings.

Users registered for services such as Sina’s Messenger Connect can also log in with MSN’s registration. 

Source:
Campaign China

Related Articles

Just Published

8 hours ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

8 hours ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

10 hours ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

10 hours ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.