Staff Reporters
Nov 12, 2010

MSN China, Sina enter strategic partnership

BEIJING – The largest Chinese infotainment portal Sina has today signed a strategic partnership with MSN China.

MSN China, Sina enter strategic partnership

The Sina and MSN partnership will see content integrated between the two sites. Services like Windows Live Messenger and MSN Instant Messaging will include Sina's Weibo microblog service button, blog, instant messaging and news services. Sina programmes will also be tagged to MSN’s service offerings.

Users registered for services such as Sina’s Messenger Connect can also log in with MSN’s registration. 

Source:
Campaign China

Related Articles

Just Published

1 hour ago

John Wren: ‘Calculated risk makes you stronger’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.

2 hours ago

Agency Report Card 2024: MullenLowe

In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.

4 hours ago

RGA appoints Melissa Jackson Parsey as global chief ...

Position has been vacant for more than a year after Tom Morton's departure.

22 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.