MSN and About.com launch co-branded portal

msn.abang.com will see content from About.com crossing-over to MSN for Chinese netizens. The partnership aims to bring more user-generated ‘guides’ to convenience to MSN users that are already searching solutions to better their daily lives.

The microsite features a ‘Good Helpers’ column which regular posts useful tips to improve lifestyle routines. About.com also brings in the existing interactive Q&A function (that is already running on subsidiary site Abang.com) for MSN users to post questions and receive user-generated answers from the public.

Wei-Wei Wang, VP of technology at About.com commented: “This co-branded channel with MSN provides an excellent opportunity for our growing network of expert ‘Guides’ to share high-quality original articles with users of MSN.”

“Our cooperation will help us better serve our users and help them solve their daily problems quickly and efficiently,” added Liu Shu, executive publisher and chief editor of MSN Portal.