Matthew Miller
Oct 31, 2018

Mobile payments in China are growing so fast, predictions can't keep up

TOP OF THE CHARTS: Eight out of 10 of the world's mobile-payment users live in Asia, and more than six in 10 live in China, according to eMarketer.

Mobile payments in China are growing so fast, predictions can't keep up

China will have 63.5% of the world’s users of proximity mobile payments in 2018, higher than the 61.2% previously expected, according to the latest eMarketer forecast.

The company defines a proximity mobile payment as a point-of-sale transaction made by scanning, tapping, swiping or checking in with a mobile device.

This year in China, 525.1 million people will use a proximity mobile payment app at the point of sale, up more than 13% over last year, the research company reports. That equates to 79.4% of China’s smartphone users.

In a distant second in terms of user numbers is India, which has 73.9 million users but is now the fastest-growing market. Adoption in India will jump 39.7% this year, and eMarketer expects double-digit increases through 2022.


“Chinese citizens have skipped the adoption of credit cards, making proximity payment apps part of day-to-day life,” eMarketer junior forecasting analyst Showmik Podder said in a release. “This starkly contrasts with Western countries, where payment app adoption has been slow, and the credit card is still king. The biggest players in China—Alipay and WeChat Pay—design their systems such that they are easily integrated with already popular social media and on-demand services platforms. This ease of use is helping to drive expansion, with further growth coming from rural users.”

See more Top of the Charts

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

1 day ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.