Microsoft Advertising elevates Richard Dunmall to global role

Although based out of Hong Kong, Dunmall’s time was already split between Asia-Pacific and the Americas. His new role will see him leverage his wealth of experience in Asia as he assumes overall responsibility for driving revenue with the largest advertisers and key advertising agencies globally.

Dunmall will report directly to Microsoft Advertising’s global corporate vice-president, Carolyn Everson.

Prior to this new global role, Dunmall was responsible for all advertising revenues generated across Microsoft Advertising’s entire portfolio of products and experiences across the Greater Asia Pacific region and the Americas. 

Everson said that Dunmall was the natural choice for this role, bringing to the global team his extensive knowledge and expertise of both the world’s mature and emerging markets.

According to an industry source, this promotion is the result of Microsoft Advertising’s efforts to retain Dunmall, whose name had been linked to the search for an Asia-Pacific CEO at Mediabrands.