In her new role, Lau will report to KF Lee, CEO of Aegis Media Greater China. She is charged with enhancing the company's management infrastructure for a strong integrated operating model to support Aegis Media’s five brands, including Carat, Vizeum, Wwwins Isobar, iProspect and Heartland-Posterscope.
An advertising and media agency veteran from Hong Kong, with over 20 years' experience, Lau moved to China in 1993. She joined Carat China in 2003 as managing director and took a sabbatical leave in mid-January 2010.
“Aegis Media is structurally organised to drive collaboration and integration within a market and across markets. I am very pleased to have Michelle join the Aegis Media China management team," Lee said.
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