MICA appoints Purpleclick to market www.sg

Purpleclick Media has been tasked to drive traffic to MICA’s website, www.sg, a gateway site to Singapore, as well as partnering with local branding agency, antics@play, for the ministry’s social media strategy.

The online marketing company is responsible for driving the search to www.sg, as MICA intends to increase positive brand awareness of www.sg and its social media platforms amongst its stakeholders. The campaign also aims to increase www.sg’s content offerings by enhancing the level of integration between www.sg and its social media platforms.

“Using search engines is the second most popular activity of online users with a penetration of almost 89 per cent on a day-to-day basis. The first being email. To drive web traffic to www.sg, it is imperative that we use search engine marketing to capture relevant search engine users and to promote the online presence of www.sg,” said Leonard Tan, CEO of Purpleclick Media.