Media Monitors acquires Brandtology

The company, which was established in 2008, serves some of biggest firms across Asia-Pacific, Europe and North America.

The acquisition, according to Brandtology CEO Eddie Chau, is a “positive one”, and sees a synergy between the companies that should benefit clients.

Chau said that Media Monitors and Brandtology will embark on a joint marketing approach while providing holistic media analytics services.

He said: “Our sales network is now bigger and we’ll now serve 5,000 clients. Media Monitors and Brandtology will come together to draw deep media insights from a whole range of media, from traditional to digital. What we are able to offer now is a very unique service.”

Operations and processes will remain much the same at Brandtology. There are no changes to the management structure, with Chau remaining in charge of the company. He said: “No one has left following the acqusition, and in fact, we’ll keep hiring because we need more people.”