SHANGHAI - Swiss watch manufacturer Oris has appointed MEC China to handle its media business.
The 12-month contract, effective from January 2011, sees MEC take over all media planning and buying duties for the Oris brand in China.
Founded in 1904, Oris is a Swiss luxury watch brand well known for producing purely mechanical watches.
Michelle Ko, president of MEC China, said, "We are delighted to begin a new relationship with a great global brand and we are looking forward to bring to the market some of the innovative ideas we presented at the pitch."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.
Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.
