News
Jan 29, 2010

Lowe wins pitch for Unilever Foods' digital activation project

MANILA - Lowe Manila has been awarded Unilever Foods' digital activation project following a pitch involving Havoc Digital, ABS-CBN Interactive, DentsuIndio and OgilvyOne.

Lowe wins pitch for Unilever Foods' digital activation project
The entire project, from conceptualisation to content development and implementation, was awarded to Lowe, which is not a regular Unilever practice.

Behind the Lowe win is a team led by executive creative director Leigh Reyes, Dindo Magallanes and Alan Fontanilla.

Click here for the full story.

Source:
Copyright © Campaign Singapore

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

3 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

4 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

'Local with full autonomy': Ogilvy global leaders on their mission in China

5 'Local with full autonomy': Ogilvy global leaders on their mission in China

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

7 Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

China cracks down on Calvin Klein, Tommy Hilfiger parent companies

8 China cracks down on Calvin Klein, Tommy Hilfiger parent companies

Moves and wins roundup: Week of February 3, 2025

9 Moves and wins roundup: Week of February 3, 2025

The Philippines' top 50 brands

10 The Philippines' top 50 brands

Related Articles

What's shaping digital OOH in 2025? Key trends revealed
Dec 18, 2024
JC Conti

What's shaping digital OOH in 2025? Key trends revealed

From ads to experiences: How experiential marketing is shaping brand-consumer relationships
Nov 13, 2024

From ads to experiences: How experiential marketing ...

Why do small businesses struggle with digital marketing?
Sep 13, 2024
Vishal Rajani

Why do small businesses struggle with digital ...

Just Published

Dentsu prioritises media in new growth plan following $820 million loss
23 hours ago
Campaign UK

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

Creative Minds: Sally Anderson is always asking 'how can we make it better?'
1 day ago
Staff Reporters

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

OMG taps Dentsu exec for Malaysia CEO position
1 day ago
Staff Reporters

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

2025 salary benchmarks: Marketing, creative, comms
1 day ago
Matthew Keegan

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.