Staff Reporters
Jan 10, 2012

Lowe Lintas & Partners India secures Economic Times and Maruti Suzuki Ertiga accounts

MUMBAI – Lowe Lintas & Partners has been named agency of record for the Economic Times without a pitch. The agency has also just won creative duties for the launch of Maruti Suzuki’s new multi-purpose vehicle, the Ertiga, following a competitive pitch.

Lowe Lintas & Partners India secures Economic Times and Maruti Suzuki Ertiga accounts

Joseph George, CEO, Lowe Lintas & Partners commented that the award of the Economic Times account was on the strength of Lowe’s work with the publication’s business news channel brand, ET Now. “It’s a demonstration of the quality of work we have delivered on the ET Now brand right from its launch and we are privileged to be asked to manage a power brand like the Economic Times,” he said.

The two wins continue the agency’s winning streak in 2011 which saw the addition of new clients including 3M, Tata Interactive, Startwood and Expedia. "Our collective goal at the agency at the beginning of 2011 was to over the next three years, make our size and scale commensurate with the trust and equity we enjoy in boardrooms and on the street; and to that extent 2011 has been spot on plan," George said.

 




 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Tech On Me: Are Chinese tech giants doing enough to ...

In this week's edition: Chinese social media platforms take on xenophobia, Australia looks to prevent teens from using social media, Meta's plans to introduce generative AI into the metaverse, among other tech news in the region.

1 day ago

Samsung’s new global campaign taps travel bug to ...

The work by BBH Singapore shows how new AI features in the Galaxy S24 like 'circle to search' turn travel photos into mobile tools.

1 day ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

1 day ago

Agency Report Card 2023: Wavemaker

With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.