Racheal Lee
Mar 9, 2012

Lowe Indonesia wins Vaseline, Axis

JAKARTA - Lowe Indonesia has added two accounts, Vaseline and Axis, to its portfolio.

Lowe Indonesia won Vaseline and Axis
Lowe Indonesia won Vaseline and Axis

Joseph Tan, CEO of Lowe Indonesia, told Campaign Asia-Pacific that the account is for an integrated communications strategy for the skincare brand.

The appointment came after a final round of pitching with Ogilvy & Mather. The incumbent agency is Bates.

Lowe Indonesia also won the BTL account from telecommunications company Axis Telecom, after a pitch against Ogilvy & Mather.

Tan noted that this is the first time the telco company has appointed an agency for its BTL duties, as it was previously done in-house.

“We are elated to have these two prestigious brands in our roster and look forward to developing great work and to strengthen their equity in the marketplace,” he added.

Lowe Indonesia has won several accounts last year, including Pizza Hut and Indomilk's ready-to-drink liquid brands. It also clinched the country’s first gold at the One Show in New York City.

Related Articles

Just Published

9 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

10 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

11 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

12 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.