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2 hours ago
AOY Insights: How Leo Burnett Vietnam’s commitment ...
With Vietnam grappling with an economic slowdown and clients reducing ad spends, Leo Burnett pursued a contrarian strategy that yielded strong results.
4 hours ago
What makes holiday ads truly effective in APAC?
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
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5 hours ago
What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
6 hours ago
Nearly half of marketers eyeing budget cuts: Totem ...
TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.