Lenovo seeks digital talent for new centre of excellence

The first-of-its-kind to be established by a technology and services business in Singapore, Lenovo’s digital and social media centre of excellence is targetted to be fully staffed before the end of 2011.

The pioneer team will comprise a range of roles – from the head of digital and social media centre of excellence through to digital creatives, technologists, planners and social media experts – who will collectively develop digital and social media competencies to strengthen Lenovo’s branding and marketing efforts worldwide.

This team will be working very closely with Lenovo’s global marketing team as well as a social media team based in various locations such as Beijing, India and the U.S.

Tan Ai Sim, HR director for ASEAN at Lenovo, said that the company is strengthening its reach beyond PCs and into the mobile and internet device space.

“We want to become a wow brand, exciting our customers with our innovations while providing them with high-quality, reliable products. This will entail a stronger emphasis on digital and social channels in the coming future. To this end, Singapore has proven to be a good source of digital talent for the emerging markets and Xpand being a leading specialist technology recruitment agency has been engaged to help us build a winning team.”

Rob Fanshawe, managing director for Asia at Xpand Group, said that Lenovo is not only serious about its digital intentions in the region and globally, but also clearly understands the value of hiring top talent to achieve their objectives.

“As an agency with strong digital ties, it is important for us to offer integrated solutions – with increasing use of digital engagement - to create a positive, value added experience for our niche talent areas and access to them for the top employment brands we represent. This is precisely the approach we are taking with this project with Lenovo,” Fanshawe said.

In order to effectively reach out to the digital community in Singapore, Xpand will be launching recruitment and communication campaigns across multiple platforms – particularly online avenues such as LinkedIn groups, Facebook, and Twitter – in addition to utilising its established networks and extensive database.