Analysis News
Jessica Goodfellow
Dec 8, 2021

Kraft Heinz Asia CMO: Consider business objectives before investing in new metrics

Marketers should consider which metrics serve to increase sales, market share or penetration, and which are simply "old wine in a new bottle", says Dhiren Amin.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

Kraft Heinz's CMO on marketing Western sauces to a Chinese audience
Jul 3, 2024
Minnie Wang

Kraft Heinz's CMO on marketing Western sauces to a ...

Highlights from Performance Marketing Playbook
Dec 2, 2021
Staff Reporters

Highlights from Performance Marketing Playbook

As business improves, Kraft Heinz boosts marketing focus
Aug 5, 2021
Rahul Sachitanand

As business improves, Kraft Heinz boosts marketing ...

Kraft Heinz picks BBH in China
Sep 8, 2020
Staff Reporters

Kraft Heinz picks BBH in China

Just Published

Shortlist for the Women Leading Change 2025 awards is out
2 hours ago
Staff Reporters

Shortlist for the Women Leading Change 2025 awards ...

Meet the inspiring women and companies driving progress and redefining leadership across the region.

Can sound make you taste spice? 7UP thinks so
5 hours ago
Vinita Bhatia

Can sound make you taste spice? 7UP thinks so

INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.

Women to Watch 2024: Rhoda Adams, Golin
5 hours ago
Staff Reporters

Women to Watch 2024: Rhoda Adams, Golin

Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.

Google reveals third-party cookies are here to stay
5 hours ago
Jyoti Rambhai

Google reveals third-party cookies are here to stay

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.