Kit Kat founds break-oriented 'political party' in Australia

Ad Nut stays way from advertising relating to real human politics (usually), and so is fond of this new Kit Kat campaign making light of upcoming elections in Australia. As you can see from the videos below, the leader of the "Breakers" party is looking to fill five official 'minister' positions.

Five new pack designs use a mechanism involving the music app Shazam to automatically direct consumers to The Breakers Party website, where they can apply to be the Minister of Sports, Technology, Shopping, Music or Travel breaks, with prizes commensurate to those important positions.

CREDITS

JWT
Executive Creative Director: Simon Langley
Group Digital Creative Director: Jay Morgan
Copy Writer: Giles Clayton
Art Director: Simon Hayes
Director: Josh Logue
Producer: Paul Friedmann
Editor: Kel Gronow
Online: White Chocolate
Sound and Music: Smith & Western
Group Account Director: James Tracy-Inglis
Account Executive: Jess Kaye
Head of Insights: Andrew McCowan
Integrated Planner: Carly Yanco

Nestle
Head of Marketing: Chris O’Donnell
Marketing Manager Chocolate: Joyce Tan
Brand Manager: Natasha Mullick

Media Buying: MEC