Jerry Lim joins Mediabrands from Group M Interaction, where he spent the last three years managing a string of successful digital and search campaigns.
In his new role he will be responsible for leading the digital strategy and its integration into the marketing framework across UM’s leading clients.
Prior to Group M, he was with Arc Worldwide and Netinfinium.
“Digital space is quite diverse today, and Jerry has had a very diverse experience across the digital value chain. At Mediabrands, digital is not an end in itself, but a part of the larger marketing solution, and Jerry’s holistic experience will help achieve that integration very well for our clients," said Prashant Kumar, CEO of Mediabrands Malaysia that houses UM, Initiative, Reprise and Rally.
"UM has been a magnet for future leaders of our industry for some time and we are very excited about Jerry joining our team,” he added.
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