Designed to reach all audiences that pass by, the six new king-size backlit displays are located in the Departure Transit Hall at Terminal 3 and Departure Check-In Hall at Terminal 2.
The backlit displays measure 7.7 metres x 4.8 metres, and 5.8 metres x 4.8 metres.
These form the the third phase of a comprehensive redevelopment of advertising assets within Changi Airport. Since January, JCDecaux has launched new 70-inch digital screens across Terminals 1, 2 and 3; and most recently, new digital departure landmarks in the departure check-in hall at Terminal 3.
BNP Paribas and EMC are partnering with JCDecaux for the launch of these new advertising media.
Ivy Wong, senior vice president (Airside Concessions) at Changi Airport Group, said, “We are delighted to add these six new panels to our advertising inventory in Changi Airport. These panels are strategically located in high traffic areas such as Terminal 3’s busy retail zone, to effectively capture maximum attention and deliver messages with greater impact.”
Ashley Stewart, managing director of JCDecaux Singapore, said that these new sites were highly visible sites for advertisers and the agency will be working closely with Changi Airport Group to continue to improve its advertising offer.
“These six sites – the largest of their type ever at Changi – as well as the digital landmarks, are part of the significant investment JCDecaux will be making over the next two years."
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