David Blecken
Jul 12, 2011

Japan aims to reassure tourists with new campaign

TOKYO – The Japan Tourism Agency has launched a campaign aiming to woo visitors back to the country following this year's earthquake and tsunami, as well as the ongoing nuclear crisis there.

The video highlights the attractions of various regions in Japan
The video highlights the attractions of various regions in Japan

The initiative centres around a film entitled Message from Japan. It features tourism ambassadors Arashi (a Japanese boy band) and is designed to reassure potential visitors that it is now safe to travel to the country.

The group’s members thank the world for supporting Japan throughout the crisis. The video then features scenes from a number of destinations including Tokyo, Kyoto, Hokkaido, Aomori, Okinawa and Kagoshima. It will be aired in 133 countries and regions.

The Japan National Tourism Organisation (JNTO) has estimated that the number of foreign tourists fell nearly 63 per cent year-on-year in May.

Source:
Campaign Asia

Related Articles

Just Published

47 minutes ago

Creative Minds: Yuchien Wang on the path from ...

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.

2 hours ago

Spotify encourages investment in video with Wrapped ...

Advertisers that invested in video on Spotify saw a 59% increase in reach and a 33% incremental lift in conversion rates.

3 hours ago

Edelman staff cuts reflect an industry at a crossroads

PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required

3 hours ago

Publicis recruits Snoop Dogg to celebrate becoming ...

The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.