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With plans evolving on building a localised version of Ad Net Zero, brands and agencies in the region are doubling down on their sustainability commitments, but are racing to keep up with peers in Europe and North America.
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Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.
The campaign was created in collaboration with Adam & Eve/DDB.
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.