Innity launches gender-based advertising packages using CPE model

The 'Engage Him' and 'Engage Her' packages provide Hong Kong advertisers a shortcut to buy into a variety of content interest channels to effectively engage with specifically male or female target audiences.

These packages comprise local, regional and international sites catering to the interests of modern, digitally savvy men or women. Sites to engage men include mingpao.com, 28car.com, my-magazine.me, fanpiece.com, finet.hk and hongkongcard.com. To connect with women, ad formats on beautyexchange.com.hk, aastocks.com, 28hse.com, theztyle.com, getjetso.com and meethk.com can be bought.

"Innity’s 'Engage Him' and 'Engage Her' networks help to ensure in-depth targeting and prevent the inefficient use of resources while ensuring increased ROI," said Christine Huang, regional sales director of Innity Hong Kong.

According to Huang, advertisers are given assurances of improved ROI with Innity's cost per engagement (CPE) model, which means they pay only when users engage with their ad, rather than for every impression served or every click received.

User engagement is pushed using the Lightbox, Balloon, Engagement Bar and In-Text rich media ad formats, which the agency states are more entertaining and useful as opposed to traditional online display ads because they are user-initiated.

Established in 1999, the company has eight offices in China, Hong Kong, Malaysia, Singapore, Thailand, Philippines, Vietnam, and Indonesia.