Innity appoints regional director

Based in Malaysia, he is tasked with creating strategies to roll out new products and improve market adoption across the region, with a heavier focus on Innity’s real-time bidding ventures.

“The proliferation of digital consumption is redefining the rules of business, as access to data becomes more prevalent and its analytics a salient advantage to get ahead in the game,” Lim said.

He was most recently with global gaming company Gameloft, handling the Malaysian market and overseeing sales, marketing, and business development. He has also had a regional stint within Southeast Asia, representing clients such as Disney, THQ and Digital Chocolate.

Last month, Innity announced its expansion across Southeast Asia, venturing into the Philippines to capitalise on the “huge potential” of online advertising in the market.