Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.
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Wu’s innovation in healthcare communications has propelled the agency to new business heights. Equally notable is how she fosters an inclusive workplace for all.
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With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.
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The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those involved for defamation.
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But overall media new-business activity drops by a third.
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