Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.
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Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
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With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.
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