Jessica Goodfellow
Jun 17, 2019

Huawei CEO: Trade war puts $30 billion of revenue at risk

“I think both sides will suffer," Ren Zhengfei said. "No one will win.”

Huawei CEO: Trade war puts $30 billion of revenue at risk

Huawei could lose as much as US$30 billion in revenue over the next two years as a result of the US blacklisting, chief executive and founder Ren Zhengfei said Monday (17 June).

“We never thought that the US’ determination to attack Huawei would be so strong, so firm,” he said during a panel discussion at the company’s headquarters in Shenzhen, comparing the company to a “badly damaged plane”.

He added that despite preparations, "we have been unable to protect some of the secondary parts" of the company.

Huawei expects revenues of about $100 billion annually for the next two years, compared to $105 billion in 2018, he said.

This is downgraded from the $125 billion revenue he said the company was targeting in February.

Furthermore, Ren acknowledged that overseas smartphone sales will drop by 40%, confirming a Bloomberg report published Sunday.

However, the Chinese market is growing rapidly, and Huawei is expected to return to its previous trajectory by 2021, he added.

“In 2021, we will regain our vitality and (continue to) provide services to human society,” he said.

Until this year Huawei had a flawless decade of growth, breaking the $100 billion revenue mark for the first time in 2018.

The Chinese smartphone manufacturer is at the centre of an ongoing trade dispute between China and the US.

Last month, the US placed Huawei on its “Entity List,” which effectively bars American companies from selling components to Huawei without government approval.

In response, Ren said Huawei would continue to develop its own components to reduce its dependence on outside suppliers.

With most of the decline in international sales, the company will now be focusing its efforts on making its home market outperform in smartphone sales.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

1 day ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

1 day ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.