Advertising News
Raahil Chopra
Feb 23, 2021

How brands can tell better stories at scale

CMOs from P&G, Spotify and HDFC were part of a panel moderated by Leo Burnett's Dheeraj Sinha on day two of Spikes Asia X Campaign

From left: Dheeraj Sinha, Neha Ahuja and Ravi Santhanam

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank
Sep 19, 2024
Staff Reporters

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

Dheeraj Sinha joins FCB as group CEO India & SA; Rohit Ohri elevated to global role
Sep 12, 2023
Campaign India Team

Dheeraj Sinha joins FCB as group CEO India & SA; ...

FCB India's Dheeraj Sinha on commanding agency results and self-respect
Nov 4, 2024
Rahat Kapur

FCB India's Dheeraj Sinha on commanding agency ...

Campaign India Marcomverse: Tune into the first episode featuring Neha Ahuja of Spotify
Sep 28, 2023
Campaign India Team

Campaign India Marcomverse: Tune into the first ...

Just Published

Interpublic reports $94 million loss for Q1 2025
26 minutes ago
Shauna Lewis

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.

EMA 2025 winners revealed in live ceremony
3 hours ago
Staff Reporters

EMA 2025 winners revealed in live ceremony

Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.

Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign
9 hours ago
Aulia Masna

Mondelez reveals strategy behind 'Oreo Milky Way ...

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.

Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company
11 hours ago
Staff Reporters

Women to Watch 2024: Ruchika Varma, Future Generali ...

Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.