HONG KONG - Hongkong Land is using custom-made 2D and 3D props for a new Central brand campaign in the SAR.
Running across print and outdoor, the initiative seeks to reinforce that Central, and Hongkong Land’s key properties, assembles and offers the world’s best in shopping, dining and lifestyle brands.
Hongkong Land’s Central portfolio includes the Alexandra House, Chater House, Price’s Building and The Landmark.
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Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
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