HKEJ has entrusted Pixel Media to handle advertising sales for its online domain HKEJ.com. The ad network will also manage the mobile platform for HKEJ’s iPhone and the soon-to-launch iPad app.
“The launch of HKEJ’s iPhone app also marks an important milestone for the company; it extends our reach to users on-the-go as well as reaching new readers. Since its launch in September 2010, the app has been downloaded over 70,000 times,” said Kevin Huang, CEO of Pixel Media, of HKEJ’s mobile platform.
Loh Chan, CEO of HKEJ, also revealed that the company plans to invest heavily into online content. The news publication will also work closely with Comscore to deliver transparency in data presentation to assist HKEJ’s partnership with external advertisers in terms of buying ads on HKEJ.com.
Nov 8, 2010
HK Economic Journal gives exclusive online ad dealership to Pixel Media
HONG KONG - Hong Kong Economic Journal (HKEJ), an established local financial news publication, has appointed Pixel Media as its exclusive online advertising sales network.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
55 minutes ago
Spotify’s global ad revenue expected to reach $2.1 ...
Company plans to continue investment into video advertising and driving revenue through gen AI tools as it expects to grow by 13% in 2026.
1 hour ago
Publicis Groupe buys Mars United Commerce for ...
The acquisition follows Publicis Groupe’s purchase of Influential this summer.
10 hours ago
S4 Capital reports 13.5% revenue fall and increased ...
Its AI positioning has led to new business from blue chips, the group said.
The Information
10 hours ago
Breaking down the implications of Google’s ad tech ...
What both sides need to argue to win — and the potential ramifications to follow.